DeadMethod
Overview
Sheep On A Leash is a game used to promote UK band DeadMethod, using stereotypical images of young nu-metal fans as the targets the player has to hit with a large, chrome hammer.
This stunt proved to be a big success and managed to get the band's MP3's to #1 in the UK and #26 in the Metal chart for the world on MP3.com. Sheep on a leash has also been featured in national UK music magazine: Metal Hammer.